Search Optimization is about telling the search engines what your website is all about and contrary to popular belief search engine optimization is a simple topic. It is the process of improving your blog or sites content, code, internal structure and building links, with the purpose of getting your blog to the top of search engines.
There are white hat and black hat SEO techniques. Black hat basically means that you try to outsmart the search engines by ignoring their rules and obviously white hat means that you work within search engine guidelines. But for the purpose of this article we’ll focus on white hat SEO which is the best technique to use so that you don’t get into trouble with the search engines.
You should also take into account that search optimization is a long term strategy for driving traffic to your website compared to PPC (pay per click) for example.
Here are a few tips to help you to improve the ranking of your blog:
Search Optimization Tip #1: Frequently Update Your Content
Search engines love blogs because they are constantly updated and add fresh content to their index. If you regularly update your blog you have a better chance of search engines ranking your blog higher with each update.
Search Optimization Tip #2: Keyword density
Keyword density is determined by the amount of times your main keyword phrase appears within your article or blog post. If your keyword density is too low, your article will not come up in a search. So, having good keyword density plays an important role in search optimization.
Most seem to agree that to rank well in search engines your article needs to have a keyword density of around 3%.
Search Optimization Tip #3: External Links
The most challenging area of organic search optimization is without a doubt link building. Although variables like content update frequency plays a role in your blog’s ranking, by far one of the most looked at aspects of blog posts by search engines is how many sites point back to your blog.
Backlinks are very important for search engine optimization purposes and is one of the most effective ways to get high ranking in search engines. It’s relatively easy to get links and one method I like personally like to use to get more links is article marketing.
In addition if you do this (article marketing) correctly, you’ll get top 10 Google positions for your article and drive even more traffic to your blog.
Remember that if you’re going to write the articles yourself, you cannot take hours to write a single article. Speed is the name of the game and you need to write at least 3-4 articles in a hour. Just do it and start writing and don’t waste time thinking too much about it. What most people don’t understand is that you do not have to be a copywriter to make article marketing work for you.
Another search optimization strategy to get links to your blog is to submit your blog or website to reputable directories like better business bureau or the yahoo directory for example. You could also join forums related to your niche and a link pointing to your site in your signature. In the eyes of search engines the number of links pointing to your blog is an indication of the importance or popularity of your blog.
Search optimization is one of the most effective things you can do to market your website online and it is essential to include it into your marketing strategy to drive huge amounts of traffic to your site. After all, traffic is the lifeblood of your business and if you are not getting traffic to your blog, then you don’t have an online business!
